• Marketing

Setting up e-commerce on ocStore 3.0.3.7 for GA 4 using GTM

Variables

ecommerce.items
shipping_tier
payment_type
ecommerce.coupon
ecommerce.currency
ecommerce.shipping
ecommerce.tax
ecommerce.value
ecommerce.affiliation
ecommerce.transaction_id

Triggers

view_promotion
select_promotion
view_item_list
select_item
view_item
add_to_cart
remove_from_cart
add_to_wishlist
view_cart
begin_checkout
add_shipping_info
add_payment_info
purchase
refund

Tags

Event parameter – items

view_item_list
select_item
view_item
add_to_cart
remove_from_cart
add_to_wishlist
view_cart
begin_checkout

add_shipping_info

Event parameter – items
Event parameter – shipping_tier

add_payment_info

Event parameter – items
Event parameter – payment_type

purchase

Event parameter – items
Event parameter – transaction_id
Event parameter – affiliation
Event parameter – value
Event parameter – tax
Event parameter – shipping
Event parameter – currency
Event parameter – coupon

Event checks – DebugView в GA4
E-commerce statistics – „Reports→Interaction→Events“ or „Configuration→Events“ and „Reports→Monetization→Purchases Completed“.

 

 

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